What steps does a company need to take to achieve successful strategic communication? How are these steps incorporated into a communications plan?
Determine Goal
Identify and Profile Audience
Develop Messages
Select Communication Channels
Choose Activities and Materials
Establish Partnerships
Implement the Plan
Evaluate and Make Mid-Course Corrections
Determine Goal
Identify and Profile Audience
Develop Messages
Select Communication Channels
Choose Activities and Materials
Establish Partnerships
Implement the Plan
Evaluate and Make Mid-Course Corrections
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